Digital Marketing Programs
Digital marketing involves using paid advertising products and services utilising digital technologies. The most well known of these digital marketing services are Google Adwords and Facebook advertising.
Facebook and Google digital marketing services have become extremely popular for two reasons. First, unlike traditional print advertising, advertisers only pay for ads that people engage with. In fact Pay Per Click (PPC) advertising allows advertisers to pay only when someone clicks on their ad.
The second reason for the popularity of digital marketing is that Facebook and Google in particular hold large amounts of data. This means that advertising campaigns can be very highly targeted to specific demographics. The combination of both factors is obviously highly appealing.
We generally only utilise paid digital marketing at the beginning of an SEO campaign. This is because it can take two to three months for an effective SEO strategy to begin delivering organic traffic.