A 2014 Google study into consumer behaviour found:
50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.
Small business owners are missing out because they are not investing in SEO. And many don’t realise even small changes could make a significant difference. This is because businesses located in smaller cities and towns tend to have a lot less competition.
Smart business owners will realise this has two implications for a local SEO campaign. First, it is less expensive. Second, you see results faster.