Social Media Marketing
If your business ignores social media, you are missing out on the variety of benefits social media marketing provides.
Building a ‘community’ around your social media accounts is very valuable because you can interact with customers and respond to their concerns quickly.
Positive regular interaction with online communities and followers can build up a very positive image of your business. This is even more important when you consider how powerful word of mouth recommendations are.
Social media platforms also are a valuable part of an SEO strategy because Google takes into account the social media traffic that your website receives. Backlinks from social media platforms are very powerful because of the sheer size and popularity of these websites.
When thinking about social media most of us tend to concentrate on Facebook and Twitter. But there are plenty of other social media platforms such as Instagram and Tumblr. Whether or not you choose to set up accounts on these sites depends upon your target market.
Sites like Quora and Reddit should not be overlooked either because they are a good source of traffic and backlinks.